Social Media Intern

Meet Smooth Laser Hair Removal:

At Smooth Laser Hair Removal, we're on a mission to make laser hair removal accessible to all. We're a woman-owned business that's grown to serve over 1,000 clients a month across our three locations in Hyattsville MD, Fairfax VA, and Towson MD—and we're just getting started.

Next year, we're scaling to 4,000+ clients monthly while expanding our service offerings. We've built a team of 22 dedicated professionals who believe that everyone deserves to feel confident in their skin, and we're proving that high-quality aesthetic services don't have to be out of reach.

We believe in putting customers first, staying proactive, and leading with kindness. If that resonates with you, you'll feel at home here.

Role:

About Our Marketing Approach

We're not your typical med spa. While others rely on stock photos and corporate messaging, we're building a personal brand that connects with real people through authentic storytelling and creative content that actually stands out.

Our social media isn't just about before-and-afters—it's about the stories, the people, and the experience that make Smooth different. We film with our nurses, partner with local businesses, show up at community events, and create content that feels like it's coming from a friend, not a corporation.

About the Social Media Intern

In this role, you'll work directly with our CEO to build and execute our social media strategy from the ground up. You'll be the creative force behind our content, working hands-on with our nursing team to capture authentic moments, stories, and experiences that showcase what makes Smooth special.

This isn't a post-and-ghost internship. You'll own the creative process, build partnerships with local businesses and influencers, and help us show up in unexpected places through guerrilla marketing and activation events.

This role blends creativity with hustle. You'll need to move fast, think differently, and bring both storytelling instinct and performance discipline to everything you create. You'll develop skills across content creation, partnership development, influencer management, and community marketing—all while working directly with a founder who's scaled a business to seven figures.

This is a part-time role with serious growth potential. Perform well, and as we scale, this could become your full-time position. If you're motivated by creativity, impact, and the chance to help build something from the inside, this is where you'll do some of your best work.

Responsibilities:

• Create scroll-stopping content for TikTok and Instagram that showcases our services, team, and client stories in an authentic, engaging way
• Work directly with nurses across all three locations to film videos that feel personal, not corporate
• Develop and manage partnerships with local small businesses to expand our reach and create collaborative opportunities
• Coordinate with influencers to ensure content is delivered on time and aligns with our brand
• Plan, organize, and execute guerrilla marketing campaigns and activation events that get people talking
• Monitor performance metrics obsessively and use data to continuously improve content strategy
• Bring fresh ideas, test new formats, and stay ahead of trends across social platforms
• Model customer-first thinking, proactive problem-solving, and kindness in every interaction

Requirements:

• No prior experience required—we're looking for raw talent, creativity, and drive over credentials
• Deep familiarity with TikTok and Instagram—you should know what's working, what's not, and why
• Basic video editing skills using tools like CapCut or similar platforms
• Comfort with learning new tools and AI-powered resources quickly
• Exceptional creativity with an eye for storytelling and visual content
• Obsessed with performance metrics and constantly striving for improvement
• Hyper-proactive mindset—you see what needs to be done and do it without being asked
• Reliable transportation to travel between our three clinic locations
• Availability for activation events (some evenings/weekends)
• High energy, strong communication skills, and ability to collaborate with diverse teams

Nice to Have:

• Interest in the beauty and aesthetics industry (helpful for generating relevant content ideas)

Results:

• Drive measurable growth in social media engagement, reach, and shares across platforms
• Generate content that directly contributes to new client bookings
• Build and maintain at least 3-5 active local business partnerships per quarter
• Ensure influencer content is delivered on time with 95%+ compliance
• Execute at least 2 successful guerrilla marketing or activation events per quarter
• Continuously improve content performance through testing and optimization
• Uphold and exemplify Smooth's core values in every piece of content and interaction

Location:

Hybrid, part-time (20 hours/week)

• Visit each clinic location (Hyattsville MD, Fairfax VA, Towson MD) approximately twice per month to capture content with different nurses
• Work one half-day per week onsite at our admin offices in Hyattsville with the CEO
• Attend activation events as scheduled (some evenings/weekends)
• Remote work for content editing, partnership outreach, and planning

Compensation:

$15.50/hour for 20 hours per week

Additional Benefits:

• Unlimited free laser hair removal treatments at any Smooth location
• Direct mentorship and learning opportunity with the CEO
• Potential to transition into a full-time role based on performance and company growth
• Hands-on experience building marketing strategies in a fast-growing business
• Opportunity to shape the brand voice and creative direction of an expanding company

Smooth Core Values:

Our core values are the foundation of everything we do. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to building something great.

Customer First
Our clients are at the center of every decision we make. We exist to serve them with excellence, authenticity, and care. When we win, they win first.

Always Proactive
We don't wait to be told what to do. We see what needs to happen and make it happen. We anticipate problems, spot opportunities, and take initiative without being asked.

Lead with Kindness
Kindness isn't weakness—it's strength. We treat our team, our clients, and our community with respect, empathy, and genuine care. We build trust through how we show up, every single day.